It’s likely that a website redesign will set you back tens of thousands of dollars. It’s not a task to be taken lightly. It is, however, occasionally well worth the investment.
Many businesses consider a website redesign project from the standpoint of their customers. While it surely aids in attracting new customers and establishing relationships with existing ones, there is another audience to consider. These are the people you might want to recruit!
Someone considering working for your company will look over your website to gain a sense of its culture, history, and effect. Here are four ways that a website redesign might help you create a positive impression on prospects.
ON MINIMAL SCREENS, MAXIMIZE YOUR IMPACT
Being mobile-friendly was a novel concept ten years ago, but it is now the norm. On a cell phone or tablet, if your website isn’t effectively built, it may seem dreadful. This is a concern because 58 percent of job seekers use their phones to search for jobs.
A website that isn’t mobile-friendly may contain features that overlap, text that is too small to read, and difficult-to-use navigation. This may put a job seeker off before they ever get to your job opportunities page, let alone the application.
A website overhaul can make your site easier to navigate and sharper on all screen sizes. This will help you establish a favourable impression on both clients and potential workers.
USE BRANDING TO YOUR ADVANTAGE
From the colour scheme to the logo, your brand encompasses your company’s most identifiable elements. Potential employees will be more impressed if you use such aspects effectively on your website.
Make sure you understand how colour effects psychology. Some hues, such as red, orange, or green, are stimulating and energising, while others, such as blue or purple, are relaxing and soothing. You want to make certain that your brand conveys your message and creates the correct impression.
From there, make sure your logo is easy to see and understand. You don’t want your logo to end up on a list of blunders that made people think of the wrong things.
There are going to be a lot of people looking for new work in 2021 and beyond. Make sure your website is pleasing to the eye!
INCLUDE IN YOUR SOCIAL MEDIA AND OTHER DIGITAL MARKETING STRATEGIES
The website for your business does not exist in a vacuum. It coexists with your social network profiles, Google My Business page, and other digital assets. If you want to successfully recruit, it’s critical to connect with that presence online.
You can use your social media networks to advertise job openings in the same way that you would advertise products and services. Make sure to provide a link to your website where people may learn more. Similarly, so that job prospects can discover more about you, your website should make it easy to find your social media presence.
It’s time to revamp your website if it’s not coordinated with your other marketing efforts. Don’t be scared to supplement your social media efforts with traditional marketing. A television commercial announcing your new social media recruiting effort could have just as much, if not more, influence than just posting a photo with a hashtag and crossing your fingers. Customers and job recruits will have a lot better understanding of who you are as a firm.
INCLUDE VIRTUAL INTERVIEWS AND TESTING IN YOUR PROJECT.
In many ways, the world’s experience with COVID-19 reshaped business. The rise of remote work and remote recruiting is one of the most significant developments affecting recruitment. You want your website to be able to cope with these increased requirements.
A hiring gateway can be included to your website revamp, allowing prospects to fill out important information online. Because you won’t have to play phone tag or have many interviews, you’ll save time and money.
Include a form on your website for completing tests, personality profiles, references, and even video interviews. This hiring portal can help you streamline your hiring process so that you can complete deals faster and prevent losing candidates to competition.
USE YOUR WEBSITE AS AN EXTREMELY IMPORTANT TOOL.
You might not have given your company’s website much thought if you work in human resources. You would believe that’s marketing’s domain. Your company’s website, on the other hand, has an impact on potential employees just as much as it does on customers.
Although a website redesign is a large undertaking, there are numerous advantages. The four points outlined above may persuade you that it’s time to revamp your company’s website. You’ll be glad you took the time to do so!