Best Link Building Tools: Why is Link Build Important to SEO?

Either you could spend your time and resources on building irrelevant content, or you can search up your opponent’s target keywords and topics. Usage of a perfect tool can make your life a lot easier. There are hundreds of tools available in the market that can do the job. It is up to you to decide which tool can bring the desired results.

Another question that might arise in your mind would be why is link building important? Continue reading this article to find about some of the best link-building tools. You can also evaluate which has the most ideal feature which your site requires.

What is link building:

Before you know the importance, know what is link building. It is the process of linking your website to another website. This can benefit you in driving more traffic towards your website. Hence, reaching the ultimate viewership and marketing goal.

Yes, we know that the Google algorithm changes constantly. However, backlink has always been a key factor in ranking a website. It is one of the hundred tactics used by search engine optimization. So, your website is credible to provide citations in terms of the Google algorithm. Hence, the sites with multiple backlinks and SEO are ranked higher as compared to the others.

If you are more dedicated to the long-term project and do not want to take any risks, only practice natural backlinks. Because black hack tactics and other manipulative methods can result in a permanent ban.

Although, know that natural link building is a time taking process. There is no certainty that you will reach your goal in a certain time. Moreover, links from an authentic website will have more value as compared to backlinking from a new website. It will have a great impact on your SERP.

Why is link building important:

Based on link building Google ranks a website. For example, if you are selling laptops, there must be multiple competitors in the market. One of them is using two backlinks using manipulative methods and another one is using three backlinks with natural ways. The link popularity is the usage of authentic multiple links; hence Google will tank on link popularity.

The provided example gives a general idea about why link building is important. Also, there are many aspects and ways in which it can be beneficial for your business. If you are interested in learning more about how pages are ranked, click here.

The provided example gives a general idea about why link building is important. Also, there are many aspects and ways in which it can be beneficial for your business. If you are interested in learning more about how pages are ranked,

Strategies for link building:

You can use some strategies so other websites link to you.

1.  Creative content:

The first step is to create eye catchy, compelling, and informative content. People talk about it and share it with their friends when they find out something new.

2.  Product reviews:

Ask local bloggers and influence that your marketing team thinks can promote your product. They can review your product and help in gaining an audience towards your website.

3.  Ask friends to link:

If the sites that are relevant to your product will link might gain more advertisement as compared to other sites. Ask those who you work for to link the website. You can link their website to even it.

The best link building tools:

Here is the list of some top-notch link building tools that every SEO needs to use:

SEMrush Backlink Gap Tool:

The first step for a successful link-building campaign is running an analysis of backlink gapping. Use your opponents’ methods to identify the link-building chance.

SEMrush helps in comparing your profile to your competitors and reveals untapped link-building opportunities.

If the competitor’s page is strong and full of multiple backlinks. You can close the “gap” by finding linking chances they have not got. Moreover, you can find out their backlinks and compete.

Google search operators:

Another ideal tool for backlinking is Google itself. If you have never heard of Google search operators, these help in getting the desired results by a regular search query. The tools they use are.

  • Link roundups.
  • Journalists.
  • Guest posts.
  • Resources pages.

To find out more about Google search operators and how to use them as a link source provider, click here.

To find out more about google search operators and how to use them as a link source provider, click here.


They are crystal clear about their intentions as the tagline says, it is an ideal software for backlinking.

The tools they use are:

The research prospects are quick and effective. Your result in fast research, keep track of every customer, it extracts relevant information for outreach motive.

Sends messages, is a great way to greet your audience and let them know about recent offers and discounts.

Manages all kinds of link-building projects. It tracks all views of your campaign. Such as it allows you to set reminders to send messages, emails, tasks.

This tool is being used by multiple individuals, startups, and even large companies. They have a clear motto that the focus should be SEO tools and that is how they keep their approach too.

Majestic SEO:

Truly, this tool is “majestic”.

They are the world’s largest link-building database. Additionally, they have multiple tools for your website to rank high.

You can start simply by providing a URL or entering a keyword in the search box.

Such as they will help you provide your competitors backlink profile, so you can come up with something similar or even better. The tools include.

  • Referring domains.
  • Anchor text.
  • External backlinks.
  • Backlink history.
  • Referring IPs.
  • Backlink breakdown etc.
  • Moz link explorer:

It is extremely important if you are looking for an all-in-one tool. It helps you find research backlinks, helping you know who is linking to your competitors.

Also, it helps to build a link strategy. You already know the importance of this part. Use damaging links and open site explorer to improve the ranking.

It is one of the best tools you can use for link building.


A lot has changed and keeps changing in site ranking and backlinking. The best tool that will keep your website on the top page is the one with multiple tools, helps building a strategy, gives an idea about competitors, and more. Also, if you are stressing over ranking on top, you can call up for therapy and get an ESA letter online. You will not have to visit a clinic.

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