Why Social Media is Needed for Ecommerce?
Many companies believe that Social Media is not needed for ecommerce. The main reason behind this opinion is that the majority of the marketers. Who work on ecommerce sites do not understand the true value of social media. The sole purpose of this group is to come up with plans in the various social networking websites. Differentiating themselves from the usual Community Manager in that the later always performs these online marketing activities. But in an ecommerce site, there are many variations and Social Media has to be adjusted to suit the prevailing circumstances of an online retail business.
They are also under the impression that social networking is mainly about sharing pictures and videos. However, it’s not just this aspect that needs to be understood by the companies. It’s also about understanding how social media works and what your target. Market actually wants to read or listen to on your website. In fact, most social media users are not really interested in what you are offering as they already have other options in their hands. So adding a product that may not even interest them is not really advisable.
Publishing Promotional Campaigns
So before you go out there and start publishing promotional campaigns, you should identify your target market first. It’s very important that you know who your target market is, because only then can you determine what type of social media strategy would be apt for you. By identifying your target market you will also be able to know what marketing techniques are suited for them. This way, you won’t be advertising something that won’t work for your target market. You also won’t be wasting your time and money because there is no point in creating campaigns for people who will not buy your product. Social media also playing important role in ecommerce stores in Lahore.
There are three basic types of social media: Facebook, Twitter, and YouTube. Each of these has their own strengths and weaknesses, which you need to understand. Facebook is good if you just want to keep in touch with your friends and family. On the other hand, if you want to market a particular product or service, you should try using Twitter. Both of these types of social networking are free to use and you can even add Facebook and Twitter functionality to your website. Many companies still do not understand that Social Media can be useful for their ecommerce sites.
If you want to use Facebook to advertise your product, it’s best to create a page specifically about your product or service. For example, if you sell shoes, you could set up a fan page on Facebook and request that all the friends on that page to add you as a friend. The more friends that you can get on your page, the better. In fact, this strategy can help you build a network of potential customers, and this network is what you need in order to market your products effectively through social networking. SEO services in Lahore ranked your Facebook page professionally.
You should also make sure that your product is represented well on Facebook. It would be a great idea to write reviews about your product and upload them on the wall of your fan page. You should also include a link to your website. Which can give interested parties an easier access to your product pages. If you are looking to get a lot of sales, you can even put a discount offer on your Facebook page. Just make sure that you inform your friends of this offer so that they can also take advantage of it.
Twitter is another great way to promote your product. However, you should make sure that your product is properly promoted on this social networking site. First of all, you should learn how to properly use the 140-character format on Twitter. Which means keeping your Twitter stream short and snappy. People tend to ignore long streams of text.
One of the key benefits of social media is the way that it allows you to reach millions of people at the same time. All from the one place. However, you should make sure that you keep your social media separate from your marketing and advertising efforts. So that there is less strain on your budget. Once you have established your presence on the social media sites, you should continue to do so on a regular basis to really maximize the amount of sales that you can generate.