One of the must-haves of a successful video streaming platform business is the technical capabilities to provide a great video streaming experience. As the demand for video content is spiking, the OTT segment has to adapt and meet the expectations for high speed, quality video streaming, anywhere and across all devices. A video streaming server achieves that.
People can watch videos either by first downloading the whole thing or by streaming where the video files download gradually in pieces. This second method is becoming more popular with widespread internet penetration, allowing viewers to watch from wherever they are. Secondly, the OTT market is becoming competitive, and hence optimal buffering times are necessary to prevent loss of viewer base. Keep reading to see how a good video streaming server can help with this issue.
What Is a Video Streaming Server?
A video streaming server is a web server solely for delivering video content to the users’ computers. As mentioned previously, the video has to be transmitted in smaller packages The server takes the large video file, turning it into smaller transmittable file packages by encoding using codec software. The data is streamed to the user computer where each smaller file package is decoded into a viewable format.
The video streaming server differs from normal servers in having RTMP capacity- it is a streaming protocol that has low latency, aka fewer lags when streaming so that viewers can resume watching whenever the connection is stable. It also allows video, audio, and text to be integrated into one package. Viewers can continue watching videos while the file transfer is taking place.
However, the most seamless transfer and uninterrupted viewing experience do require good internet speeds.
How to Create a Video Streaming Server?
So now that you know the purpose of a streaming server, let’s see how to build a video streaming server.
Setting up the server
As you have seen by now, a streaming server is just a high-performance CPU with some special capabilities. You get open source software that enables this with minimal investment. There are some detailed tutorials on how to do this using Linux, BSD, or Nginx among other options.
Configuring your streaming software
The streaming software is also available as open-source and can be downloaded and configured according to the server settings. There are also SaaS companies that sell versions with more support that are easier to use. You should also set a content delivery network to send the files more efficiently.
Setting up a media player
You’ll need a compatible media player to check that the files are working fine. To monitor the stream using an open-source player like VLC for instance, choose the option under the Media menu. You can check the steaming on the browser as well.
What is the use of Streaming Server Hosting?
Streaming server hosting is a SaaS platform that provides a video streaming server, reducing for you, the hassle of storing, managing, and delivering your video content. It comes with content delivery networks as well. Organizations that stream lots of media content day-to-day and want to focus on the creation aspect prefer to choose streaming server hosting.
What Should a Good Streaming Server Hosting Provide?
A good streaming server host should help you deliver your quality content to the audience. The following features are necessary to give you value for money:
Partnering with top CDN providers
A streaming server hosting provider should tie-up with good CDNs, with many Points of Presence so that there are multiple proxy servers delivering videos faster to viewers. It reduces the congestion of web traffic, lowers latency problems and loss of data packets for a buffer-free experience.
Good capacity and scalability
As the content library grows and so does the audience size, the streaming server hosting service needs to be able to add capacity and meet the demand. For your videos to go viral, a great user experience at any scale is needed.
Adaptive Video Players
Adaptive bitrate streaming is necessary for modern video players because bandwidth varies throughout the day. This causes video streaming to vary in quality and bad streaming experiences make people abandon viewing mid-way.
White label service delivery
All these great features should be firmly associated with your brand. White-label video streaming solutions ensure that your aesthetics and logo are what viewers see.
Running your video streaming server, in reality, is a very tiresome process, requiring the expertise of top tech workers, and also turns out to be quite expensive. And yet, it gives you great control over the streaming platform you build. You get to respond to demand in technical aspects to grow your business suitably. You can avail of a white-label, streaming platform and choose good streaming servers providing flexibility, high-speed streaming experience to your viewers.