Human resources (HR) technology is being implemented by a growing number of companies. This tech uses software and hardware to make the recruitment and onboarding process for employees more efficient. More than 70% of employees, businesses, and HR professionals consider HR tech to be an important aspect of business success, recruitment process improvements, and a better job experience. Other benefits of HR tech include the ability to finish HR tasks 40% faster, recruit new talent 23% quicker, and reduce attrition rates by 17% while simultaneously seeing a positive return on investment.
HR tech has taken on various forms focused on helping companies where they need it most. From employee referral software and performance management software to candidate relationship management software and talent marketplace platforms, HR tech is helping companies boost employee referral hires, reduce time to hire, increase candidate satisfaction, save time for program managers, increase hiring rate, and increase business productivity, depending on the company’s needs.
Nowadays, HR tech is gaining help from public relations (PR) to spread its reach. Using PR strategies, HR tech companies can create connections with media outlets and gain mentions or quotes in reputable media publications, helping to increase their brand awareness. Developing relationships with industry analysts provides HR tech companies with access to platforms where they can share their innovations while keeping their brand top of mind with industry leaders that can advocate for them.
Building an online presence through digital content in the form of infographics, articles, and custom video content enables HR tech companies to engage their target audiences as well. Creating other forms of content that encourage meaningful discussion, such as op-eds and podcast appearances, can also establish HR tech brands as experts in their field and boost their thought leadership.
HR tech companies can also physically interact with their target audience through unique events or trade show booth activities, allowing for greater brand visibility and direct engagements. One of the best ways HR tech brands can tap into new audiences is by partnering with influencers while simultaneously helping these influencers share innovative solutions with their audience and offer authentic value. Influencers are able to humanize brands and their products, making them more attractive to potential customers.
Building credibility and driving meaningful engagement is important for HR tech companies to boost their visibility and generate public interest in their brand. Leveraging an HR tech PR agency can make this possible and get HR tech brands to stand out from the rest of the competition.