A box on the shelf of a retail store receives several seconds of attention and a lot of action. Shoppers pick it up, roll it, occasionally open it, and then put it back. Premium retail packaging in rigid product boxes, must appear correct on the shelf and continue to appear correct off the shelf. Empress Packaging produces tailored boxes for retail brands in the USA, such as luxury packaging boxes of products that sell on display.

When rigid is worth the cost

A luxury packaging box is more expensive per unit than a folding carton; thus, it will take its place on products where the box is an item the shopper is buying, such as fragrance, jewelry, high-end skincare, and gift sets. In case a product is being sold primarily based on price or functionality, a folding carton that has a good finish can be a better option.

Measure the box to fit on the shelf.

The planogram that will arrange the shelves with a specific location of each product is the reason why retailers will plan the shelves, and a box that is bigger than its location may lose facings or may miss the shelf. Ask the buyer what slot size you should make the luxury packaging. Place the brand on the side, as well as the front, in case the box may be placed on its side.

Choose the closure for the handling it will get

The Testers and display units are opened much more frequently than a premium retail packaging opened one time at home, and hence more wear in the closure. A lift-off lid is worn on the rim and a hinged flap on the fold, so where each style goes bad, ask the supplier. Open and close the sample dozens of times, until you accept it.

 

Plan for the barcode, price sticker, and security tag.

A UPC requires a high-contrast zone, flat, and with a clear space around it. It may not scan over foil, or with a deep emboss or a gloss varnish. Leave a blank spot on the bottom where the barcode will go and inquire of the retailer where price stickers and security tags should be placed so that they do not fall on the artwork.

Before setting the depth, count the cartons.

Rigid boxes are shipped fully assembled, and as a result, fewer fit in a master carton than a folding carton, with freight per unit increasing with the size of the box. Calculate the number of case-packs, and then fix the depth. Add some depth to the box and another layer can be placed in the carton and what face shoppers see remains the same.

Board, wraps, finishes and inserts

The next consideration is board thickness after product weight and the amount of stacking the box will undergo. Wraps can be made of printed paper, through to textured paper, and foil stamping, embossing, and soft-touch lamination provide high-end packaging with its appearance. A snug insert is also required in branded packaging that will read as high-end on the shelf as it will feel cheap when it rattles. The box is easier to recycle due to paper or molded pulp inserts than foam.

 

FAQs

Q: What is the duration of production?

A: Rigid boxes are more expensive to manufacture than folding cartons since wrapping and making require more manual labor. Confirmation of lead time is done at quoting; thus, include your in-store date with the request.

 

Q: Is it possible to sell a rigid box in the stores and deliver to the customers?

A: On the shelf, yes. To be delivered in parcels, it requires an outer mailer or carton, as the wrap and corners are dented in transit.

 

Q: How do hard boxes arrive at shops without being damaged?

A: They load in corrugated master cartons, and layer pads or dividers where the boxes are bulky. Request a drop test on a stuffed sample carton.

 

Q: Am I required to have a physical sample to order?

A: Yes. Tangible evidence demonstrates the appearance of the box and the way it closes with the product inside and is accessible prior to large-scale production.

 

Get a free quote on custom rigid boxes.

 

Provide the upscale packaging slot size of the retailer, the size and weight of your product, and the quantity of orders you are likely to make. Get a free quote at empresspackaging.com, query via email at query@empresspackaging.com  or call (888) 900-7629.