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Safeguarding Digital Identity: Navigating AI Synthetics and Publicity Rights in Modern Media

The rapid proliferation of synthetic media has transformed how we consume and create content, turning hyper-realistic video generation and voice cloning into everyday tools. However, this technological leap has birthed a severe dilemma for public figures, artists, and creators worldwide. When generative algorithms can replicate a person’s physical likeness, facial geometry, and vocal intonation with…

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