Most branded tees end up as pajamas or, worse, in the bin. If you’re putting your logo on clothing and accessories, the question isn’t just what it’s made from. It’s whether anyone will still be wearing it next year. That’s the real test of eco-friendly merchandise, and it’s why apparel and accessories are one of the smartest places to start.
Firstly, consider the materials. Organic cotton is grown without synthetic pesticides. GOTS certification means you know the organic fiber content throughout the manufacturing process. Recycled polyester is great as it uses old plastic bottles and keeps them out of landfill. However, it can release microfibres during washing. Blended fabrics and clear washing instructions will help with this. Other low input fabrics include hemp and linen. These have a unique texture. When looking at eco-friendly branded merchandise, consider what fabric is used, where it’s made, and what evidence they can provide.
What to Look for in Sustainable Corporate Merchandise
Certifications serve as useful shortcuts: the OEKO-TEX Standard 100 tests finished textiles for harmful substances, GOTS applies to organic textiles, and Fairtrade certification relates to how cotton farmers are treated. While none can guarantee perfection, they are much more reliable than a label that says “eco”.
Decoration is also important. Embroidery requires no ink and usually lasts longer than screen prints, whereas water-based inks are milder than plastisol. Keep logos small because a small chest print is worn more often than a large slogan. Eco-branded Merchandise that looks good from an environmental standpoint should look like something people would choose on their own.
Think about fit as well. Unisex cuts and a sensible size range mean fewer unworn leftovers, and leftovers are waste. If you’re unsure of sizes, consider accessories such as caps, tote bags, beanies and socks, which suit everyone and travel well in a bag.
Most importantly, be realistic with your timings. If you are ordering bespoke decorations, there will be a lead time, and you need to take that into account. Start as early as you can, especially if you are ordering for events or the end of the financial year.
Evergreen Merch provides a special selection of clothing and accessories for Australian companies that want sustainable corporate merchandise people will actually use. Browse the collection of clothing and accessories to find what suits your next campaign.